For this process, we started with identifying key objectives and developed a brand platform that defined the values, positioning, and offerings of the brand. With Chin • Chin, we knew there needed to be a cross-cultural aspect that still had an East Asian inspiration.
The key inspiration was the “Chinese Knot” a well-known symbol for love, commitment, and togetherness that we refined and recontextualized to create a unique brandmark that could represent all of these qualities and more.
