Altrusia is a talent, entertainment and marketing agency focused on vehicles and solutions for trend-setting brands and talent in Southern California and China.
The concept for this logo aims to exude more of the themes of change, innovation, creativity, sophistication and real integrity central to Altrusia’s core values.
In this concept, we decided to utilize something more type-based in order to yield more refined and streamlined results in conjunction with another simple and memorable visual element.
By using the circle as a spotlight and a sans-serif, humanist geometric typeface within that circle, this concept is visually illustrating the concept that “Altrusia focuses on change, modernization, and (in the word “TRU”) real, authentic relationships.”
About Public Marking
Public Marking is an LA-based design firm specializing in branding, communications, illustration, creative direction, surface, and apparel graphics.
We also have expertise in hand lettering, contemporary product design and development and web user interface and user experience.