Ami is a new line of air fresheners from Amg, a leading domestics brand in Vietnam.
The strategy for this packaging design was to position the brand as contemporary, fresh, and a little stylish in comparison to its primary competitor Glade. The inspiration for the concept came from luxury monograms and colorful naive textiles to create an identity that is simple, playful, chic, bold, and very distinct.
About Public Marking
Public Marking is an LA-based design firm specializing in branding, communications, illustration, creative direction, surface, and apparel graphics.
We also have expertise in hand lettering, contemporary product design and development and web user interface and user experience.