Ami is a new line of gel air fresheners from Amg, a leading domestics brand in Vietnam. The strategy for the Ami Gel Air Freshener Packaging Design was to position the brand as contemporary, fresh, and a little stylish in comparison to its primary competitor Glade. For this concept, we wanted to make it feel organic and friendly with a hand-painted feel, and to also evoke waves of fragrance along with naive and sweet icons that made the packaging approachable and bold.
