Ami is a new line of gel air fresheners from Amg, a leading domestics brand in Vietnam. The strategy for the Ami Gel Air Freshener Packaging Design was to position the brand as contemporary, fresh, and a little stylish in comparison to its primary competitor Glade. For this concept, we wanted to make it feel organic and friendly with a hand-painted feel, and to also evoke waves of fragrance along with naive and sweet icons that made the packaging approachable and bold.
About Public Marking
Public Marking is an LA-based design firm specializing in branding, communications, illustration, creative direction, surface, and apparel graphics.
We also have expertise in hand lettering, contemporary product design and development and web user interface and user experience.