Path Law Group an LA-based legal firm specializing in immigration with an emphasis on personalization, bespoke service, and high expertise. By focusing on a contemporary, creative audience as their target, we translated Path Law Group’s values and vision into a promise of guiding clients to a path towards U.S. residency. Through this narrative, we developed a brand identity that is clear, personal and modern.
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With a stylish and warm color palette, custom typeface + iconography and a simple, clear logotype, we created an identity that showcases the future-facing, professional, and highly-invested personality of the brand.
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