For the brand PRE- Apparel, we art directed and did the post-production for a photoshoot for their Volume 2 collection Lookbook. PRE- is a brand based on history, so each collection has a historical theme. For Volume 2 it was Explorers.
With this theme in mind, we thought of child-like imagination, curiosity and adventure in discovering the unknown. This photoshoot manifests the idea of make-believe and the boldness of looking outward towards our world and beyond.
Art Direction + Post-Prod: Public Marking Creative
Photography: Vinh Nguyen
Styling: Stephanie Lin + Wendy Tuan
Coordination: Wendy Tuan + Kemon Lai
About Public Marking
Public Marking is an LA-based design firm specializing in branding, communications, illustration, creative direction, surface, and apparel graphics.
We also have expertise in hand lettering, contemporary product design and development and web user interface and user experience.